Fashion Photography

This is a very common type of photography and it is in high demand due to the regular output of new clothes and fashion items. Fashion photography will often end up in magazines or websites dedicated to the fashion designer or a shop selling the fashion items. High quality camera equipment is necessary to produce the most visually appealing images possible. The equipment needed includes, a tripod- for taking steady and clear photos, a high end DSLR camera with different lenses- for detailed images with varied styles. Different types of flashes may also be used to give more vibrant results. Editing is a large part of fashion photography and programmes such as Photoshop are regularly used. These programmes allow the photographer to remove any blemishes or harsh light in images. This is necessary as the image will usually be used to sell an item of fashion and therefore needs to be perfect for the target audience. Fashion photography is one of the most realistic careers for professional photography due to the high demand however the expensive equipment needed makes it difficult to get into.
Although I don't tend to take fashion photos, I do think that the use of lighting in both the images above is brilliant. The colour palate used in fashion photographs is often vibrant and I enjoy viewing the images due to their attractive nature.